Less Than HalF
Matronage 101
A webinar to get you started collecting and supporting the work of women artists!
APRIL 11, 7PM ET
"The harder it is for new collectors to enter the market, the fewer women will be collectors. Women tend to want to be prepared, have the answers, and make informed decisions. An art world that is opaque makes those conditions almost impossible. It's like the game of collecting is set up for women to lose."
-Hall W. Rockefeller
The way I see it, the fewer women collectors there are, the fewer women artists can make a career (in my experience, women like to support other women!). So it's my mission to educate as many women collectors as possible.
April 11th at 7pm ET
$39
For the live session and a recording of the event afterwards
What will I learn in this webinar?
the basics of navigating the art world (the who, what, why, how)
how to read between the lines of art history in order to identify the next artist to be revived by the market
how to think about and support the longterm success of living women artists (a mutually beneficial longevity)
how to leverage your collection to create historical value for the artists within it
Hall W. Rockefeller
Your host Hall W. Rockefeller is the founder of Less Than Half, a speaker, writer, and advisor.
Hall holds both a BA from Yale and an MA from the Courtauld Institute both in the history of art. She wrote her Master’s dissertation on weaver and textile designer Anni Albers.
Hall has given lectures at the National Arts Club (NY) and Black Mountain College (NC) on the subject of Anni Albers, for the podcast the Dead Ladies Show on Eva Hesse, and has moderated panels at the New Art Dealers Alliance (NADA) Art Fair and the Yale Club of New York City, among others.
Collecting women artists isn't charity.
It's impact investing.